What’s up! 👋

Remember that post we did a few weeks back on landing page essentials? Well, we're building on that today with a laser focus on one critical piece: copywriting. The words you use can make all the difference in whether someone clicks or bounces, and today we’re diving into some quick, easy ways to sharpen your copy.

Let’s make sure your landing page is doing its best to hook those visitors and turn them into customers!

🔥 6 Landing Page Copywriting Tips That Convert

1. Use the WHO/WHY/WHAT Framework Headlines are read 5x more than body text—make sure yours counts. Clearly show who benefits from your product, why it matters, and what they’ll get.

   • Example: "How [WHO benefits] [WHY it matters] with [WHAT the product is]" (e.g., "How Small Businesses Increase Efficiency with Our Automation Tool").

2. Switch from CTA to CTV It’s not just about what users should do; it’s why they should do it. Traditional Call to Action (CTA) is simply “Do this,” while a Call to Value (CTV) tells them “Do this because...” and focuses on benefit-driven action.

   • Instead of "Get Started," try "Save Time on Your Projects."

3. Leverage the PAS Copywriting Framework The Problem, Agitation, Solution (PAS) framework works wonders in getting visitors to connect with your message. Identify their problem, agitate the pain they’re feeling, then present your solution as the hero.

   • Example: "Problem: Struggling to keep track of expenses? Agitation: It’s frustrating not knowing where your money is going. Solution: Our budgeting app provides clear, easy-to-read insights so you can stay in control."

4. Features Tell, Benefits Sell Don’t just tell users what your product does; tell them how it helps.

   • Feature: “Real-time weather alerts for outdoor activities.”

   • Benefit: “Plan your outdoor adventures confidently with timely weather updates, ensuring you stay safe and make the most of your time outside.”

5. Use Social Proof to Build Trust Reviews, testimonials, and big-name logos show your audience they’re not alone in trusting you.

   • Example: A testimonial quote paired with a customer’s name and image can add a layer of authenticity.

6. Tell the Story Visually Pair compelling copy with visuals that evoke emotion and tell the story of your brand. Good design helps to communicate value and guide your visitor’s eyes to the right places—ultimately leading to more clicks and conversions.

   • Example: Use images of happy customers interacting with your product, or visual elements that convey ease and comfort.

Why Strong Landing Page Copy Matters

Great landing page copy acts as your digital salesperson—greeting visitors, piquing their interest, and leading them to a purchase. By using these techniques, you’re effectively guiding your audience through several key stages:

• Informing Your Audience: Your copy should clearly communicate your offering, providing visitors with the information they need to understand what you do.

• Piquing Their Interest: Great headlines, relatable pain points, and compelling benefits grab attention and spark curiosity, helping visitors decide to stay.

• Enticing Them to Take Action: Benefits resonate emotionally, making visitors feel understood and motivated to take action. Effective copy directly impacts conversion rates, turning more visitors into customers.

Over and out!

Adam Goetz @ Reciprocal