Hey! 👋

Let’s talk about something that might seem small but has a huge impact on your website's success: typography. You know, the fonts you choose and how you use them.

It's not just about looking pretty—it can seriously affect your user experience, branding, and overall perception of your site.

And if it's done wrong, poor typography can confuse visitors, make your site look unprofessional, and ultimately push users away.

Today, we’re diving into some practical typography tips that can make a big difference in how users interact with your site.

When done right, typography makes your site easy to read, keeps visitors around longer, and helps turn them into loyal customers.

Let’s make sure your fonts are working as hard as you are!

✏️ 3 Typography Tips to Boost Your Website

1. Limit Your Fonts to Create Visual Harmony

   • Stick to Two Fonts (Three Max!): Using too many fonts can make your site feel cluttered and unprofessional. Choose:

     • Primary Font: For headers and major titles. It should be eye-catching and reflect your brand’s personality.

     • Secondary Font: For body text that’s easy to read, ensuring smooth content consumption.

     • Accent Font (Optional): For highlighting special callouts, but use it sparingly.

   • Quick Tip: Classic pairings like a Serif for body text and a Sans-Serif for headlines (e.g., Merriweather and Open Sans) are a safe bet.

2. Prioritize Readability Above All

   • Font Size and Line Height Matter: Body text should be at least 16px to ensure comfortable reading. Adjust line height to give enough breathing space—generally 1.5 times the font size works well.

   • Contrast Is Key: Make sure your text contrasts well with your background. Light grey text on a white background? It’s a big no-no. Aim for strong contrast to improve readability and accessibility.

3. Establish a Visual Hierarchy with Fonts

   • Differentiate Headers from Body Text: Use different sizes, weights, and styles to create a clear hierarchy. Your headers should grab attention, while your body text should encourage reading.

   • Consistent Styling: Use consistent sizes and weights for headers and subheaders throughout the site. This helps guide users effortlessly from one section to the next.

Why Typography Impacts Conversions

Good typography isn’t just for aesthetics—it’s a silent powerhouse behind user experience, directly affecting how users engage with your content and whether they take action:

• Improves Readability: Clear, readable fonts help users digest information faster. In today’s fast-paced online environment, people often skim content and quickly leave sites that are difficult to read. By making your typography easy to navigate, users are more likely to stay on your page rather than leave in frustration.

• Builds Trust: A polished, professional look helps build trust with your audience. Typography plays a crucial role here—if your fonts are inconsistent or hard to read, it can make your site feel confusing and erode trust. When users feel comfortable and confident on your site, they’re more likely to make a purchase or reach out.

• Enhances Visual Flow: Typography establishes a natural reading order, guiding users smoothly through your content. This keeps them focused on your message and leads them towards conversion actions—like signing up for your newsletter or clicking that "Buy Now" button.

Great typography is key to a successful website. But when typography is done poorly, it can have a big negative impact—confusing users, making your site feel inconsistent, and even causing them to leave. At Reciprocal, we make sure every design reflects this principle, creating visually appealing sites that are optimized for readability, consistency, and a seamless user experience.

Take a moment this week to revisit your typography—try simplifying your font choices or adjusting the sizes and spacing. You might be surprised by how much these small tweaks can elevate your entire site.

Keep in touch!

Adam Goetz @ Reciprocal