The Low-Hanging SEO Fruit You're Missing

Boost your rankings and keep visitors engaged—all by connecting the dots on your site.

Author

Adam Goetz
May 13, 2025 • Reading Time: 3 minutes

Hey! 👋

We all love the big wins—better rankings, more traffic, visitors who stick around longer. But sometimes, the easiest gains are right under your nose.

Enter internal linking. You’re cranking out blog posts, polishing product pages, updating services—but are you actually connecting the dots between them?

Most folks aren’t. And that’s a missed opportunity for better rankings and happier visitors.

Let’s fix that.

🔗 How Internal Links Can Supercharge Your Site (Without Extra Content)

Search engines (and your visitors) rely on clear pathways through your site. Internal links create those pathways.

They tell Google which pages matter most and help visitors find what they need without bouncing.

Those pathways work even better when paired with other best practices, like clean URLs.

Here’s how to do internal linking right:

  • Connect related blog posts and service pages. Got a post about 'How to Choose the Right Flooring'? Link it to your flooring service page. Or if you’ve written a case study about a kitchen remodel, link it to your kitchen remodeling services.

  • Tie product pages to FAQs and guides. If someone’s eyeing your organic snack bars, link to a FAQ about ingredients or shelf life. Selling tech products? Link to setup guides or troubleshooting articles.

  • Update old content with fresh links. Published a new guide or service? Revisit older blog posts and add links where it makes sense. This keeps older content working harder for you.

  • Use descriptive anchor text. Anchor text is the clickable text in a hyperlink—the part users see and click on. Instead of vague phrases like 'click here,' use wording that tells visitors exactly what to expect, like 'explore our kitchen remodel portfolio' or 'see our flooring installation process.'

🚀 Actionable Tip

Pick your top-performing blog post. Add 2-3 internal links from that post to related service or product pages. Prioritize pages that drive revenue or leads.

Why This Matters

Internal linking helps you:

  • Boost SEO rankings: It signals to search engines which pages are important, helping them rank higher.

  • Keep users engaged: More links mean more pathways to explore, which reduces bounce rates and keeps visitors on your site longer.

  • Drive conversions: By linking users to key service or product pages, you're guiding them toward taking action.

That’s all for today!

Adam Goetz @ Reciprocal